Influencers reside in every knick and cranny on the web. They share stories about brands. The more influential they are, the more impact their stories have on the success of a business. Active web users create about 500 million impressions or data points on products and services per year, yet 80 percent of these user … Read more

Social media can help grow your small business, and improve your personal brand. In 2012, 87% of surveyed small business owners said that social media helped them grow their business this year. A reported 70% of those surveyed said that they’d seen an increase in how … Read more

What does Ashton Kutcher, Ragu and Anthony Weiner have in common? They have all made significant social media blunders, and likely all wish that social media activities came with an ‘undo’ button. You don’t need to inadvertently support a sex offender, offend the demographic you want to effect, or get caught sending a college … Read more

Courtesy of Corina Mackay

We’ve all heard the stories about how hard it is to draw in new customers, and thus how important it is to retain the ones you have. Social media strategies for businesses often focus on increasing awareness of your brand and gaining new customers, but there are many ways social media … Read more

Courtesy of Corina Mackay

Although every social media strategy is tailored to the brand it serves, in my experience, these core elements are imperative to social media success. Even if your strategy is already underway, check that you have included each of these in your plan.

Purpose

The purpose of your strategy absolutely must be … Read more

Okay, here is the scenario: you walk into your favourite restaurant, get seated, order a killer entree—I recommend the smoke sable fish with peashoots. Alright, I veered of track. I’m back. The bill comes to the table and is accompanied by a red card courtesy of a relationship between your restaurant and CharityCard. The … Read more