Whether you are using social media or email marketing, you need a call to action (CTA). For those unfamiliar with this term, a call to action is a banner, button, graphic or text that encourages users to click through and continue in the direction of a conversion. Online marketing experts encourage CTAs across all social … Read more
Are you a reckless poker? Do you invite everyone to everything? Are you guilty of over-commenting? If you answered yes to any of these questions, you might just be issued a social media citation.
Here are some major social media faux pas’ that I’ve encountered a lot over the last few months.
Now, … Read more
Courtesy of Lisa Ostrowercha
If you want people to see your video, you can’t have it sitting idle on a static website. YouTube is a major social media player. People are very visual and videos seem to capture more engagement from friends and followers than standard text tweets and posts put together. Host your video … Read more
Pinterest has 12 million users, so naturally, you want a piece of the pie, right? Pinterest allows its users to create collages of products, recipes and photos that represent their interests. It’s easy. It’s fun. Some people even say it’s addictive. But how can your company benefit from it?
Weighing the … Read more