Your Guide to Social Media Enlightenment – From Trending Topics to Innovative Startups
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Online Marketing and the Impact of Calls to Action

call to action

Whether you are using social media or email marketing, you need a call to action (CTA). For those unfamiliar with this term, a call to action is a banner, button, graphic or text that encourages users to click through and continue in the direction of a conversion. Online marketing experts encourage CTAs across all social … Read more

Are You Guilty of These Social Media Mistakes?

Are you a reckless poker? Do you invite everyone to everything? Are you guilty of over-commenting? If you answered yes to any of these questions, you might just be issued a social media citation.

Here are some major social media faux pas’ that I’ve encountered a lot over the last few months.

Excessive activity

Now, … Read more

Is Google+ a Failure? (Infographic)

Published by Browser MediaHere’s what’s noteworthy about this infographic:

If we look at mere traffic alone, Google Plus doesn’t appear to be doing a bad a job, but dig a little deeper and Google Plus needs to play some serious catch up. If Google Plus continues to perform poorly on key metrics, this could

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How To Boost Your Business With YouTube

Courtesy of Lisa Ostrowercha

If you want people to see your video, you can’t have it sitting idle on a static website. YouTube is a major social media player. People are very visual and videos seem to capture more engagement from friends and followers than standard text tweets and posts put together. Host your video … Read more

How to Develop an Effective Pinterest Strategy

Courtesy of Kristie Lewis

Pinterest has 12 million users, so naturally, you want a piece of the pie, right? Pinterest allows its users to create collages of products, recipes and photos that represent their interests. It’s easy. It’s fun. Some people even say it’s addictive. But how can your company benefit from it?

Weighing the … Read more

Socialympics and the Twitter Games (Infographic)

Socialympics and The Twitter Games

Published by ExactTarget

As people all over the world clamor around their TV’s and PC’s to catch a glimpse of the opening ceremonies and route for their home teams to bring in the gold, there is another type of competition related to the Olympics that is well underway. People across the globe are weighing in

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From Facebook Likes to Buys (Infographic)

From Likes to Buys: Shoppers Are Using Social Media to Find Reliable Brands

This is a useful infographic because it looks at demographics pulled from user profiles that act as indicators of who is likely to interact with your brand via social media, how they choose to do this and why.

A quick way to use this infographic is to determine your target audience based on gender, age

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4 Ways to Build Links to Your Website (Infographic)

4 Ways to Build Links to Your Website

Here’s what’s noteworthy about this infographic published by Wow Internet. It promotes great posting hygiene, that’s right. What do you do after you publish a post? Do you bookmark that post on bookmarking sites that work for your subject matter? If no one has ever told you to do this, allow me to be

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