Your Guide to Social Media Enlightenment – From Trending Topics to Innovative Startups

Why Bending Over Backwards to Satisfy Moms is Good Business

Whether you offer B2B services to small businesses or household products, if moms are part of your target market, offering significant discounts to moms can be an effective way to promote your business.

Moms use social media more frequently and are more likely to have a Facebook page than the general population. Satisfied moms … Read more

How Off-Page SEO Will Get You Noticed by Search Engines

Search Engine Optimisation. Search Engine Optimization
This is a guest post by Matthew Marley, Online Strategy Manager at The Zen Agency

Any good SEO strategy requires Off-Page SEO which involves website owners going beyond their own website to promote their business and create a buzz online.

Search engines are designed to provide users with links to sites which are relevant … Read more

Moms and Social Media in 2012

Moms use social media more frequently and have more Facebook friends than the general population. And they are more likely to watch TV, movies or other videos, while using social media.

They are responsive to branding messages on social networks and have tremendous purchasing power. Moms are more likely to make a purchase based on

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The Beginner’s Guide to Guest Blogging

The advantages to guest blogging are significant.
You build valuable backlinks to your website which may seduce visitors down your sales funnel. You get the SEO juice associated with posting on reputable blogs. You bring awareness to your branding, and build yourself as a subject expert.

You want to be strategic in terms of where

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How to Use Email Marketing and Write an Effective Newsletter

This is a guest post by Hayley Hobson

Newsletters are an effective marketing tool and a great way to stay in touch with the people who visit your website, your Facebook page and your clients. They can also be used to increase your brand awareness, as the content you are putting out is more … Read more

How to Effectively Promote Your Blog Posts

The key to effectively promoting your blog posts is to understand which methods are most appropriate for your blog. You have a finite amount of time to promote your posts so spend it wisely. 
Regardless of what you’re blogging about and your target audience, you want to capitalize on your existing social networks as tools

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Social Media Cheat Sheet for Small Businesses

Are you new to the social media scene and want to get your bearings? After all, there are many potential social networks to choose from. This infographic will give you a peak into the time investment involved with each social network, the potential quality of interactions or impact and even how much fun you might

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Signs You’re Suffering From the Social Sickness

The Social Sickness

Do you use the Like button instead of posting a comment? Do you checkin to locations when driving by? Do you regularly check your level of online influence? Have you abolished vowels from your vocabulary?  If you answered yes to any of these questions, you may be suffering from a social sickness.

Most habits that

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