Pre Spring of 2012, a lot of organizations devoted their SEO efforts to leveraging the loopholes in the Google algorithm for the advantage of their site rankings. In other words, they spent more time trying to trick Google than working with them. For a while this worked; sites that engaged … Read more
Managers use Twitter tools to effectively execute their social media strategies.
1. Setup command control. Use a central dashboard to schedule your tweets and track @mentions, retweets and DMs. You can also engage your followers directly through your dashboard. Consider using Hootsuite (the is a free and pro version) or TweetDeck.
2. Keep your … Read more
1. Make commenting easy and be strategic. One way to do this is to use “fill in the blank” questions, such as “I love to blog about _____.” You can use this technique to get customers talking about your product, get feedback on new features, and get ideas on new services you want to … Read more
Guest post by Sylvia Jensen, the Director of EMEA Marketing at Eloqua
Apparently, way back in 2010, 294 billion emails were being sent every day. It’s probably a few more by now. It probably also feels like you send at least 2 billion of them, all saying the same thing over and over again. … Read more
Social media can help grow your small business, and improve your personal brand. In 2012, 87% of surveyed small business owners said that social media helped them grow their business this year. A reported 70% of those surveyed said that they’d seen an increase in how … Read more