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Your Guide to Social Media Enlightenment – From Trending Topics to Innovative Startups

Old Habits Die Hard: Why 2012 SEO Strategies are Worth Giving Up


Guest post by Frank Conley

Pre Spring of 2012, a lot of organizations devoted their SEO efforts to leveraging the loopholes in the Google algorithm for the advantage of their site rankings.  In other words, they spent more time trying to trick Google than working with them. For a while this worked; sites that engaged … Read more


4 Essential Twitter Tools for Small Business Success

Managers use Twitter tools to effectively execute their social media strategies.

1. Setup command control. Use a central dashboard to schedule your tweets and track @mentions, retweets and DMs. You can also engage your followers directly through your dashboard. Consider using Hootsuite (the is a free and pro version) or TweetDeck.

2. Keep your Read more


Top 5 Facebook Best Practices for Small Businesses

1. Make commenting easy and be strategic. One way to do this is to use “fill in the blank” questions, such as “I love to blog about _____.” You can use this technique  to get customers talking about your product, get feedback on new features, and get ideas on new services you want to … Read more


How B2B Companies Use Social Media

 


Guest post by Sylvia Jensen, the Director of EMEA Marketing at Eloqua

Apparently, way back in 2010, 294 billion emails were being sent every day. It’s probably a few more by now. It probably also feels like you send at least 2 billion of them, all saying the same thing over and over again. Read more


Beginner’s Guide to Leveraging Social Media For Your Small Business


This is a guest post by Emily Stewart.

Social media can help grow your small business, and improve your personal brand. In 2012, 87% of surveyed small business owners said that social media helped them grow their business this year. A reported 70% of those surveyed said that they’d seen an increase in how … Read more


The Anatomy of a Social Media Command Center


What is a social media command center and how can it help your business? A social media monitoring station or listening post is used to monitor your brand and how it’s being received by others. This can help you quickly deal with a potential PR crisis, negative press or complaints and find out what’s helping … Read more


Facebook 2012 Facts and Figures for Small Business Success

Facebook stats can help your small business by knowing who is using Facebook and how those in your target market are interacting with brands.

Facebook has more than one billion active users under its belt. Brands have multiple daily opportunities to interact with their target audience since a significant amount of users return daily (58

Read more


The Simple Science of Facebook Engagement

More and more small businesses are adding Facebook as a tool to engage their target audiences. That’s because the vast majority of industry professionals have acquired a client using Facebook (a wopping 92 percent!).

Do you want to know the key to maximizing customer engagement on Facebook? If Facebook engagement were a science, this infographic

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