Your Guide to Social Media Enlightenment – From Trending Topics to Innovative Startups

Top 9 Tips for Using Twitter for Business

Courtesy of Sookie Shuen

1. Hashtags

You should familiarize yourself with this symbol (i.e., #) and make it your friend. Put this hashtag in front of a keyword or your company website and Twitter will convert these hashtagged words into searchable keywords. What does this mean for you? Anyone searching for something can find all … Read more

Facebook Apps to Utilize for Your Growing Business

Courtesy of Alvina Lopez

It makes me cringe when I hear people talking about the absurdities of business Facebook pages. In a day and age where almost anyone and everyone is plugged in and socially engaged, why should a business pass up the opportunity to reach out and connect with its customer base?

Facebook’s size … Read more

A Guide to Social Media Images—Infographic

At Original Ginger, we know how difficult it can be for businesses to keep track of all of the latest social media trends and platforms. Currently, there are at least five major platforms that you should be considering for your business: Facebook, YouTube, Twitter, LinkedIn, Google+, and yes…. even Pinterest! But each and every one … Read more

Top 8 Tips for Using Facebook for Business

Courtesy of Sookie Shuen

1. Ask questions

This is one of the easiest ways of engaging with people on Facebook: ask questions. People love to talk about themselves and offer their thoughts – and the more comments and “Likes” you get, the better your post will do.

Keywords such as “where”, “when”, “would” and “should” … Read more

Top 6 Tips for Using LinkedIn for Business

Courtesy of Sookie Shuen

1. Complete your personal profile

Setup and complete a personal profile. Be very thorough and provide a lot of information in your LinkedIn profile. The more complete your profile, the easier it will be for people to find you through search engines. Make sure your summary is complete and include a … Read more

5 Rules to Drive Traffic to Your Site Using Email Marketing

Courtesy of Richard Fisher

Marketing any company or institution through email can still be the most effective method, both in terms of cost and of direct market penetration, of reaching out to clients, either existing or potential.

Email marketing is certainly nothing new having been around since the very early days of the Internet. However, … Read more

5 Rules to Effectively Design Your Facebook Page

Courtesy of Richard Fisher

Creating an attractive and appealing page on Facebook to promote any business, interest or product is the best way to make your effort to penetrate the market. Facebook has a massive fan following and wide accessibility all around the world, therefore it is a smart move to start marketing your business … Read more

Did You Get Facebook’s Recent Spam App?

Courtesy of Jane Andrew

With almost 901 million users, Facebook is the biggest social networking website and portal on the internet. Created in February 2004, Facebook has broken all records and in only 8 years has bridged the gap between global communications.

Nearly everyone you know is on Facebook, from little kids to older grandparents, … Read more

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