Guest post by Marta, financial advisor
Technology may be improving, but talent is still the driving force behind successful businesses. Rising unemployment has left recruiters and business owners with a deluge of hungry potential employees eager to prove their worth. To differentiate themselves from the competition, many professionals have established a rich online presence highlighting their experience, skills and goals. Websites like LinkedIn, Craigslist and Facebook are the new places to find top talent.
Quit searching for talent in the dark and take advantage of these 21st century recruiting methods; you’ll find professionals that are equipped with modern skills and ready to contribute.
Facebook Graph Search
Once thought of as a frivolous distraction, Facebook has recruiters chomping at the bit with its announcement of Graph Search, a phrase-based personalized search function. Some experts see Graph Search as a direct competitor to search-giant Google, but developers Tom Stocky and Lars Rasmussen explained in a blog post that they don’t see it that way.
Web search delivers results based on keywords. Graph Search, on the other hand, uses phrases to return results based on users’ individual networks. An effective graph search for a job-seeker may be “people who own businesses in my city.” If he lives in Phoenix, he may have a contact that can connect him with a company like Capital Processing Network Online, a Phoenix-based credit card processing provider. Graph search enables job-seekers to make the most of their existing contacts.
Forbes.com notes that recruiters will also be able to search for specific phrases that return results filled with qualified candidates. It’s still in beta, so few know exactly how well Graph Search works, but a potential recruiting query could be “unemployed professionals in Houston with sales experience.” Facebook’s wealth of information is the envy of recruiters’ eyes.
Facebook may be catching up in the recruiting game, but LinkedIn has a sizeable lead. The self-proclaimed “world’s largest professional network” is the standard in online recruiting. According to a survey by recruiting firm Jobvite, 93 percent of respondents said they used LinkedIn for recruiting in 2012. Businesses have access to millions of online resumes, including experience, skills, recommendations and education. Hiring managers can contact prospects directly via InMail.
If you’re a white-collar business not using LinkedIn to recruit, chances are you’re wasting time. It’s free, easy and the most comprehensive recruiting tool available.
The next generation of employees has all but dismissed newspaper classifieds as a tool for job searches, but the job-classifieds method lives on through Salary.com. The 21st century classifieds enables businesses to post local job listings per industry category. A listing includes title, job description, desired experience and salary range. Businesses looking for a simple, resume-based hiring process will get a stack of willing workers from Salary.com.
Its real-time, concise content spreads quickly, meaning Twitter is one of the most effective tools for businesses looking to announce that they’re hiring. With only 140 characters to spare, a recruiting tweet could look something like this: “Looking for a marketing manager in SF, competitive salary, apply at (link)”. Expect quick responses from tech-savvy professionals.
Marta is a financial advisor who writes small business tips in her spare time. She enjoys getting feedback from her readers.