How do you find the time to create content for your blog when you have a business to run?
Creating content and finding the time to do it are the biggest obstacles entrepreneurs and small business owners face when marketing their business.
Creating interesting and valuable content for your business blog will give your audience the chance to get to know, like, and trust you over time. It will also show your expertise and it’s a great way to keep your business top-of-mind for your audience. Let’s also not forget, if done right it can be fantastic for Search Engine Optimization (SEO).
Did you know that according to Hubspot.com:
- 57% of companies with a blog have acquired a customer from their blog.
- The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.
Here are some ideas to help you find time to create content for your blog:
1. Invite Guest Bloggers
Having someone write for you as a guest blogger is a great way to bring fresh ideas to your blog, introduce you to a new audience and it will save you time for those moments that you just are too busy to create your own content.
Make sure to have guest blogging guidelines ready so that you can avoid misunderstandings and they know exactly what you expect from them.
Also make sure that your guest bloggers use original and quality content to avoid ruining your website reputation.
You may want to look at http://myblogguest.com/. It’s a website that helps you connect with writers who want to guest blog on other blogs. I’ve never tried it, but it sounds interesting!
2. Try Vlogging
Video blogging or vlogging can be a great time saver, particularly if you have a hard time expressing yourself in writing. It’s also a great way to show your personality and it allows your audience to get to know you a little better. It doesn’t have to be a big production but make sure the image, light and sound are adequate enough so that you don’t irritate your audience. A maximum of 2 minutes recording time should be sufficient, especially if you want keep your audience’s attention.
There are plenty of tools to make it easy on you. Take a look at:
iMovie (for Macs)
Windows Live Movie Maker (for PCs)
Camtasia Studio (For Screen recording and editing)
3. Try Podcasting
Podcasting is publishing online audio content. Podcasts can be listened to on a computer or they can be transferred to a mobile or portable player to listen to later. It’s always great to give your audience additional options and let them chose how they want to receive your material.
Also check out Audioboo.fm which works on iPhone, Android and Nokia devices, or you can also use it via the web. There’s a 3 minute limit on recordings for the free plan.
4. Use Mobile Phone Apps Like Dragon Dictator
You don’t have time to write down all your ideas or blog posts or you find it too time consuming, simply use an application like Dragon Dictator for iPhone which is a voice recognition application that will translate your voice to text. It’s not perfect but it will give you a head start and reduce the time you spend on typing your blog articles.
5. Repurpose your Material
Chances are that you already have plenty of marketing material and articles you can reuse.
- Take a webinar that you’ve presented and turn it into several articles.
- Use some of your Newsletter content and publish it on your blog.
- Take a look at some of your posts on social networks and expand on your ideas by writing blog articles about the subject.
- Use a published blog article and turn it into another format (like audio, video, or a visual presentation). Just make sure not to duplicate the content, that’s bad for SEO!
- Expend ideas on previous articles. Example: Ten Steps to Buying a House could be turned into 10 articles if you convert and expend each step into one article.
6. Brainstorm for Ideas
Making a list of blog topics ahead of time will help you, particularly on those days where you just don’t feel so inspired. Think of the most common questions you get from your clients, or how you can educate your audience. What are you competitors doing? Having ideas already lined up and written down can be very helpful and will give you a head start when it comes down to actually writing your blog articles.
7. Plan Ahead and Create a Blogging Marketing Calendar
After you’ve brainstormed for blogging ideas, use an editorial or blogging calendar to help you plan out your posts. Establishing a deadline for your content creation will give you an additional incentive to reach your goals.
Here’s a simple blogging calendar I’ve created which you can download. Blogging Calendar Template
8. Break it Down
Break the tasks in smaller chunks so that you don’t have to do it all at once. Actually, I find that it’s best to come back to your writing so that you can review your work with a fresh eye. Start by planning your ideas and then write down the outline of your article. All you’ll have left to do is to develop your ideas, review and publish your content.
9. Hire Someone to Do the Small Stuff
Hiring someone to upload your blog posts to your website, optimizing it for search engines and distributing it to your social networks may be a great idea, especially during those busy times or if you’re not so tech savvy. Remember that time is money, so spend your time wisely!
Take note that I’m not suggesting hiring people to write your entire articles. The best people to create content for your blog is you or someone who understands really well your area of expertise and business culture.
10. Schedule it
If you don’t actually make time for your content creation, you’ll probably drag your feet and find other things to do! After all, you’re busy running your business, right? Scheduling some time each week to focus on your blog and content creation is the best way to make sure that you get it done.