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This is a guest post by Emily Stewart.
Social media can help grow your small business, and improve your personal brand. In 2012, 87% of surveyed small business owners said that social media helped them grow their business this year. A reported 70% of those surveyed said that they’d seen an increase in how customers find them through social media marketing and sharing.
There are a few things you should remember when you’re first starting out. First, make sure you have a plan. Social media strategy means that you know what networking sites you’ll use to reach customers, as well as knowing who will be the voice of your social media presence.
While Facebook has 500 million active users, Twitter is also a favorite of small business and retailers. On average, Twitter users follow more than eight retail brands. And you could be one of them. Pinterest is also a great platform for product based businesses, as the social networking site generates four times more revenue per click than both Facebook and Twitter.
Personal branding is the way to go, with consistency and customer service being the most effective focus. On the topic of customer service, small businesses need to realize that social media is a great way to not only reach out to their customers, but also to showcase a customer-focused approach to service.
Confrontations will happen, as many take to social media to complain. Online complaints are an opportunity to showcase your social media skills, with positivity and reaction time winning the day.
Two final things to remember when starting out in social media: give, give, give, and don’t give up. Lure customers in with a coupon, and keep them coming back with relevant links, product updates, and social sharing. And if at first you don’t succeed, try, try again. Giving up could kill the face of your brand and your business.
As a script writer and research contributor, Emily is currently a part of the team behind the “Good Money” video series (their vimeo section can be found here). The series focuses on helping viewers with everyday financial questions and provides tips on the smart way to handle your money.