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Facebook 2012 Facts and Figures for Small Business Success

Facebook stats can help your small business by knowing who is using Facebook and how those in your target market are interacting with brands.

Facebook has more than one billion active users under its belt. Brands have multiple daily opportunities to interact with their target audience since a significant amount of users return daily (58 percent) to get another Facebook fix.

The average user has 130 friends which gives you an idea of the potential scope of your branding message. Read The Simple Science of Facebook Engagement to help you effectively engage your target market, as well as their networks of friends.

Facebook 2012: Facts & Figures

Chances are that your target market on Facebook is mobile savvy with more than 600 million users that access Facebook via there mobile device. Make sure that your activity on Facebook is mobile friendly.

The vast majority of businesses are active on Facebook (80 percent). If you’re not using Facebook, how are you missing out? How can you use Facebook to engage your target market?

The top five countries represented on Facebook are Canada, Brazil, India, Indonesia and the U.S. Your international clients will likely have access to Facebook, especially since it’s been translated in 70 different languages, primarily using the translations app.

Know your apps. On average people install apps on Facebook 50 million times every day. The five top apps are the Blackberry Smartphones App, Texas Holdem Poker, Instagram, Trip Advisor and schoolfeed.

Checkout some of the top brands on Facebook for ideas on how you can effectively tweak your Facebook strategy to reach your small business goals. The top five brands on Facebook are Coca-Cola, Disney, Converse, Redbull and Starbucks.

What Facebook 2012 facts and statistics are relevant to your small business success?

5 Responses to this post.

  1. Bojan – Alpha Efficiency's Gravatar

    Posted by Bojan - Alpha Efficiency on 05.11.12 at 12:50 am

    This was great article and info-graphic. Facebook is important for my online business, as it is social. Acquiring readership and keeping in touch with them through Facebook is essential.
    Bojan – Alpha Efficiency recently posted: For Productivity App Developers: Read This FirstMy Profile

  2. Andrea Naomi's Gravatar

    Posted by Andrea Naomi on 05.11.12 at 12:50 am

    Really interesting information here. It was little enlightening to see that the Top pages and brands were all either celebrities, social powerhouse sites, and fortune 500 brands. Thanks for sharing!
    Andrea Naomi recently posted: 3 Low Cost Marketing IdeasMy Profile

  3. Andresturiweb Blog Las mejores aplicaciones de Facebook para tu Hotel's Gravatar

    [...] Facebook 2012 Facts and Figures for Small Business Success Compartir:FacebookLinkedInTwitterGoogle +1Pinterest [...]

  4. Luke's Gravatar

    Posted by Luke on 05.11.12 at 12:50 am

    Truly amazing inforgraphic! I’ve felt no complication to learn Facebook 2012 facts and figures for small business success through reading this educative post. Social media keeping good contribution enlarge business growth around the world and Facebook is one of the bests for business improving purpose. Thanks.

  5. lauraleewalker's Gravatar

    Posted by lauraleewalker on 05.11.12 at 12:50 am

    My pleasure! Glad you enjoyed the post. :-)

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