Posted November 5, 2012 by lauraleewalker in Business, Facebook, Marketing, Mobile, small business, social media, Social Networking. Tagged: Tags: Business, Coca-Cola, Facebook, Information graphics, Instagram, small business, social media, social network, Starbucks, target market, Texas Holdem Poker 5 Comments
Facebook stats can help your small business by knowing who is using Facebook and how those in your target market are interacting with brands.
Facebook has more than one billion active users under its belt. Brands have multiple daily opportunities to interact with their target audience since a significant amount of users return daily (58 percent) to get another Facebook fix.
The average user has 130 friends which gives you an idea of the potential scope of your branding message. Read The Simple Science of Facebook Engagement to help you effectively engage your target market, as well as their networks of friends.
Chances are that your target market on Facebook is mobile savvy with more than 600 million users that access Facebook via there mobile device. Make sure that your activity on Facebook is mobile friendly.
The vast majority of businesses are active on Facebook (80 percent). If you’re not using Facebook, how are you missing out? How can you use Facebook to engage your target market?
The top five countries represented on Facebook are Canada, Brazil, India, Indonesia and the U.S. Your international clients will likely have access to Facebook, especially since it’s been translated in 70 different languages, primarily using the translations app.
Know your apps. On average people install apps on Facebook 50 million times every day. The five top apps are the Blackberry Smartphones App, Texas Holdem Poker, Instagram, Trip Advisor and schoolfeed.
Checkout some of the top brands on Facebook for ideas on how you can effectively tweak your Facebook strategy to reach your small business goals. The top five brands on Facebook are Coca-Cola, Disney, Converse, Redbull and Starbucks.
What Facebook 2012 facts and statistics are relevant to your small business success?