Your Guide to Social Media Enlightenment – From Trending Topics to Innovative Startups

How Google is Preparing Students for the Digital World

This is a guest post by Melissa Miller

With the ever-evolving digital world we live in, it’s no wonder that web marketing has taken off the way it has. Everyone these days has an email address, Facebook account, Twitter handle and a smartphone to stay in the loop 24/7, so it’s only natural for marketers … Read more

5 Tricks to Increase Your Employee Productivity

Portrait of a Smiling Young Woman in a White Top Standing in Front of a Crowd
This is a guest post by Irene Chen

One of the most fundamental errors that any employer or business manager can make is to regard their employees as costs and not assets. It’s a known fact in the world of commerce and industry that a satisfied employee will be more productive. Once that fact has … Read more

How Small Businesses Can Turn Pinners into Purchasers

Pinners are a force to be reckoned with, and their purchasing potential is enormous. They make up the third largest social network, hit 10 million in record time and can be a huge source of traffic for your website, traffic that has a strong reputation for converting into customers.

If you’ve been lukewarm about whether

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Outrageous Social Media Blunders

What does Ashton Kutcher, Ragu and Anthony Weiner have in common? They have all made significant social media blunders, and likely all wish that social media activities came with an ‘undo’ button. You don’t need to inadvertently support a sex offender, offend the demographic you want to effect, or get caught sending a college … Read more

3 Steps to Small Business Success in a Socially Connected World

Small businesses can use social media to engage their fans and followers, and turn them into tomorrow’s clients. The key is to use Engagement Marketing which recognizes the importance of word of mouth referrals and social proof. The nuts and bolts of how to do this involves following three steps.

1. Create an extraordinary experience

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