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The Beginner’s Guide to Guest Blogging

The advantages to guest blogging are significant.
You build valuable backlinks to your website which may seduce visitors down your sales funnel. You get the SEO juice associated with posting on reputable blogs. You bring awareness to your branding, and build yourself as a subject expert.

You want to be strategic in terms of where you guest blog to make the best use of your time. Google’s search algorithms are akin to a popularity contest at a high school. Getting a backlink from a popular site is worth more than a backlink from a site that’s less popular.

How can you tell how popular a site is relative to other sites? Use Google’s PageRank tool to weed out the blogs that don’t bring in a significant amount of traffic. This is an effective way to narrow down the list of blogs you want to target.

The Beginner�s Guide to Guest BloggingMake sure that you review any guest blogging guidelines that are available. You can use this information to see if there is a fit, and to save you time asking questions that are already answered on the blog.

Although it’s often not mandatory, it’s good practice to submit blogs in html format. This helps the blogger save time formatting posts.

Consider including images with your posts. The blog owner may choose to use the images or not, but having that option saves the owner time, and will be more likely to use your guest post. Flickr is an excellent source for photos. Just make sure you properly credit the source.

Want to really make your posts standout relative to other guest bloggers? Include a link to other pages on the site. This could take the form of connecting to other relevant posts or even a related sales page.

I welcome guest bloggers, so read my guest blogger guidelines and let’s get you published! 

6 Responses to this post.

  1. shelly's Gravatar

    Posted by shelly on 22.10.12 at 12:11 am

    This is great advice, Laura-Lee. Guest blogging is a most valuable tool to gain experience and exposure. And your tips are really right on! I recently started my own blog after TALKING about it for a LONG time. I will be reading your blog often, for your expert tips and advice. Great post! :)

  2. Andrea Naomi's Gravatar

    Posted by Andrea Naomi on 22.10.12 at 12:11 am

    Great post! I didn’t think about interlinking pages within the site but it’s a great point and huge formatting plus for the blog! Thanks for sharing :)

  3. lauraleewalker's Gravatar

    Posted by lauraleewalker on 22.10.12 at 12:11 am

    Congratulations on starting a blog! It’s been a really gratifying time that’s turned into a life-long passion for me, so I’m very excited for you! Let me know if you have any questions along the way. :) )

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