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Social Media Cheat Sheet for Small Businesses

Are you new to the social media scene and want to get your bearings? After all, there are many potential social networks to choose from. This infographic will give you a peak into the time investment involved with each social network, the potential quality of interactions or impact and even how much fun you might have in the process.

The long and short of it is: Twitter, Facebook and Fourquare, involve the least potential time commitment with YouTube, Tumblr and LinkedIn involving the most time commitment. These are generalizations and will vary depending on what kind of small business you have and what you’re trying to achieve.

Social Media Cheat Sheet For Business Owners

Which social networks are the most fun to use? Well, although I’m not quite sure what qualitative methods were used to calculate the above happiness index, LinkedIn and Google Plus is deemed to be the least fun social networks to use while Facebook, Instagram, Twitter and Tumblr users are living it up and having a blast.

The secret is not only deciding what social networks are right for your small business success, it’s important to figure out how much time you will spend on those social networks, and what’s the best way to spend your time.

Let’s face it; chances are if you’re small business owners, you probably have a dozen or more small fires that need to be put out. You might even be prioritizing the order that you’ll be putting out said fires out. You might not have time to explore all of your social media opinions.

You want to know the most effective and efficient way to spend your time online, ways that drive traffic to your landing page and turn your website into a profit-pulling powerhouse.

6 Responses to this post.

  1. James Ainsworth's Gravatar

    Posted by James Ainsworth on 15.10.12 at 1:28 am

    Thanks for sharing our social media cheat sheet. Hopefully your readers will find it of value when making those important decisions on where to be active in social.

    You are of course correct to point out that there are nuances for small businesses but hopefully we will help people get to grips with what might work best for them and of course, be on hand to offer further support and advice, especially when it comes to listening in social, an activity that is as important and attainable for small businesses as any other.

    James Ainsworth
    Social Media Manager
    SDL Social Intelligence Division

  2. Raccoon Willie's Gravatar

    Posted by Raccoon Willie on 15.10.12 at 1:28 am

    Great article! …ummm, but shouldn’t “barrings” be spelled ‘bearings’ in that first sentence?

  3. lauraleewalker's Gravatar

    Posted by lauraleewalker on 15.10.12 at 1:28 am

    Thank you Raccoon! Can you edit all of my posts? :) )

  4. lauraleewalker's Gravatar

    Posted by lauraleewalker on 15.10.12 at 1:28 am

    Thank you James! It’s a very helpful infographic, so that’s awesome! Cheers. :)

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