Perhaps you’ve just published a new e-book or have sat on your e-book for years and are not getting the sales you want. This post will help you to jump-start your e-book sales. I use a client’s sample e-book, called How to Journal for Hope and Happiness, to demonstrate how you can use the Internet to promote your e-book.
Use your existing online networks and others’ networks to promote your e-book, drive people down the sales funnel and forge new territory online.
Use your social media networks. Certainly use your Facebook, Twitter, LinkedIn account, blog and other social networks to announce your new e-book, but do so in strategic, and targeted ways. If you take only one word away from this post: please make it ‘strategic.’
Instead of just pinning your e-cover on Pinterest you can create an entire board related to your book’s theme. Use targeted keywords to describe your pins, and have the image link back to your images, ideally on relevant landing pages, such as blog posts that promote your e-book.
Instead of just blindly tweeting about your new e-book with a related link, identify the ways you see your work benefiting the reader. For instance, one marketable benefit to reading How to Journal for Hope and Happiness is that it will help Catholic readers to forge a deeper relationship with the Holy Spirit. Next, compose a series of tweets, each covering a specific reader benefit with a link to a relevant landing page.
Create a YouTube video.
- Make sure your YouTube video is a few minutes or less. If it’s too long, people will usually tune out.
- Make sure your message is clear, concise and articulate. Obvious? Yes, yet it’s a common mistake.
- Be reader-centric. List reader benefits upfront.
- Make sure there is a clear call-to-action how to purchase your e-book.
Use your website. If you have an existing website, make sure you promote it with a clear link to your landing page placed above the fold (to eliminate the need to scroll down).
Create a landing page that has solid marketing copy, your embedded YouTube video and plenty of testimonials. Be marketing savvy. Consider offering a discount on your e-book sale to the first x-number of people who buy your e-book to create a sense of urgency. Offer something free in conjunction with your e-book, such as a free white paper. Seduce people down the sales funnel by offering a small portion of your e-book for free. You want to inspire people to take action!
Email signature. Include a link to your e-book in your e-signature. Make sure it’s visible, has a link to your website and contact information.
If you have an Amazon e-book, make sure you fill out your Author Pages profile, including biography, recent blog posts and upcoming events. This helps your target market connect with you on a deeper level, increasing the chance they will purchase your e-book.
Use bookmarking sites, such a StumbleUpon and Digg, to promote your e-book , or even better, a keyword rich landing page with a link leading to your e-book.
Use StumbleUpon in conjunction with the su.pr URL shortener for extra traffic.
Make sure you strategically use others’ testimonials about your book. This can be a powerful tool in getting people to purchase your book. If you don’t have any testimonials yet: use Twitter, Facebook and others online networks. List key reader benefits and encourage others to read your e-book and give you a candid testimonial. There is power in asking.
Write a blog post about your e-book and promote the post across your online networks.
Use other blogs to market your e-book. Contact relevant bloggers and offer to write a guest post for them about your e-b0ok. Make sure you’ve done your research and can offer value to their readers. You can also leave strategic comments on other blogs within your niche.
Use the Google PageRank tool to give you an idea of site traffic to determine which sites to target.
An article put out by Christian Woman called Christian Women Blogs helped us reach our target market. Every niche has a list like this. Find yours! Use the above PageRank tool to target high traffic sites.
Submit articles about your niche to relevant online directories: here is a link of top online directories based on a PageRank of six or more. Be judicial. Make sure that the subject matter is relevant to the directory’s audience before posting. Keep in mind that many websites have formatting requirements.
Create a mailing list. Remember that it will take more than one email to get your e-book sold. The key word is ‘relationship.’ Don’t just churn out the same email every time. Be creative. Embed a sales message into an email that offers free advice about your subject matter.
Submit your e-book to directories that specialize in selling e-books. Pay attention to PageRanking and whether the site accepts e-books that aren’t free.