Posted August 31, 2012 by admin in Uncategorized. Tagged: 2 Comments
The 11 steps to follow for brand success can be grouped in the following 3 small business tips:
1. Differentiate yourself from your competitors and be memorable. When coming up with a business name that is short and concise, make sure it’s unique. Not only do you want your name to stand apart from your competition and be kept front of mind, you want to be able to setup ‘listening stations’, such as by using Google Alerts to keep track of what is being said about your brand. Vancity bank has trouble monitoring their brand sentiment because the city ‘Vancouver’ is nicknamed ‘Vancity’. See the problem?
What else sets you apart? Factors such as market reputation, innovative methods for meeting your target markets needs, being a trendsetter, having a distinctive personality and a one-of-a-kind website will make your stick out.
2. Engage your target audience. This involves active community management on social networks, forums, wikis and blogs.
3. Take a stand by being a thought leader, identifying a purpose or cause that resonates with your target audience, and making a brand promise on how you will meet their needs.