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How Small Businesses are Competing with Big Brands

It can be disheartening to do a competitor analysis as a small business owner and discover that a very big fish has a titan grip over your target audience. There might still be hope for your small businesses, or you might need to zero in on a niche part of the marketplace that is under served.There are also great equalizers in technology that level the playing field, and tips and strategies to effectively compete with large companies.

How Small Businesses are Competing with Big Brands

Be where your target market lives online, but be discriminating. Consider using social media and creating a website to reach your market, but do this strategically. Research your target market. Get into their head. Literally pretend you are your target market, and navigate the website the way they do.

Don’t waste your time maintaining social media networks if the way your target market is using these sites doesn’t warrant your efforts.

Seduce your market with inbound marketing. Use PPC campaigns and make sure your online efforts are SEO optimized. SEO doesn’t need to be a mystery. Save money by learning SEO basics and take matters into your own hands.

Amp up your customer service. Customized service is often easier for small businesses to master, and can act as a key competitive advantage.

Take advantage of capital and grants available to small businesses. There are many sources of money that businesses have access to. For example, small businesses can often employ people whose wages are covered, in part, by the government in certain sectors.

Use your size to your advantage. Large companies are often slower than their small business counterparts to make necessary changes to their organizational structure and processes.

2 Responses to this post.

  1. How Small Businesses are Competing with Big Brands | MyBeak Social Media | A passion for Small Business's Gravatar

    [...] How Small Businesses are Competing with Big Brands | MyBeak Social Media. Share this:Like this:LikeBe the first to like this. This entry was posted in Branding, Business, Small Business and tagged brand, competition, customer experience, Internet, Marketing, Small business by dongrgic. Bookmark the permalink. [...]

  2. Douglas's Gravatar

    Posted by Douglas on 29.08.12 at 5:30 am

    Great article. Challenge I have is not just with the big brand names but the actual manufacturers of products as well. Everyone sells online today and even though they’ll require MAP policies to level the online playing field, etc., their marketing dollars and reach makes it difficult to retain a client once the customer realizes that they can just go direct. Option I have is to go to China and source my own products but I want to source products made and / or having distribution centers in North America. Thanks for the article.

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