Courtesy of Susan Wells
Every business—no matter if you’re a small auto insurance company or a fortune 500 like Geico—can benefit from having a strong marketing campaign. After all, more online “followers” and “friends” typically translate into more real life sales and brand recognition. So you want to get involved in all social media platforms, including Facebook, Twitter, Pinterest, and Google+.
However despite what some may think, monitoring various social media accounts simultaneously is actually pretty hard. Not to mention extremely time consuming—you have to ensure that comments get responded to, that you’re tweeting and updating statuses at optimal times to get the most views, and you need to brainstorm creative ways to get more followers, such has hosting online contests.
In fact, running a plethora of social media accounts at once is so time consuming that some employers choose to hire fulltime social media associates to help run their social media marketing campaigns.
However, this option isn’t really possible for small business owners. They typically don’t have the funds to hire a social marketing team. But there is an additional option they can consider: hire a student intern. Student interns can be a help and will be looking for great opportunities this fall semester.
To learn why you should strongly consider contacting your local college’s career center to post your as for a non-credit internship, continue reading below.
Student interns will often work for free. Students want to actually gain some valuable experience that will help their resumes shine and hopefully help land them a job straight out of college. That’s why some student will work for free—they just crave the experience to expand their skills.
That said, it’s important that your intern actually learns the business sector of social media. Your intern needs to be properly trained by an existing social media manager first. Include your intern in meetings. Talk about the monetization of tweets. It may take a few weeks of “shadowing” for your intern to get up to speed, so be patient.
It’s also equally important that you don’t treat your intern as a work slave. Your intern will actually get their hands dirty, yes, but not by doing grunt work like picking up your coffee and dry cleaning. Just make sure to advertise the position as such—”Interns will get real-life social media experience that can translate to the workforce and your studies.”
Students are a wiz with computers. College students are pros when it comes to using computers and other tech gadgets, thus it shouldn’t come as a surprise that college students are almost darn right experts when it comes to using Facebook and other social media platforms. This means they need very little or no training, which means your ideal intern should be able to dive right into your campaign after you’ve told him or her the vision you have for the company—like what’s your target audience, how you want your brand to come across, and what goals you would like to achieve.
Students can give you better insight into what works/what doesn’t. College interns are also great but they know which social marketing techniques bother their friends and which ones don’t. Thus they will make sure not to make the same mistakes that turn consumers off when monitoring your social media accounts such as excessive tweeting and sounding too robotic. Thus if you’re clueless about which of your previous strategies are working/not working, your intern can give you a little bit of insight.
Additional qualities you should consider in an applicant:
- Juniors and seniors are preferred since they’re typically more mature and most likely have already taken a few classes to prepare them for their intern duties.
- Candidates must have impeccable grammar and spelling skills—after all one minor typo can turn off your readers.
- Candidates must also be great researchers. A good marketing campaign doesn’t only post promotional tweets about a specific company—they post industry-related trends and news stories too.
- Public relations, business and marketing, English, and/or media and communications majors are also preferred.
Susan is a freelance blogger who enjoys writing about automotive insurance, helping consumers find the best car insurance quotes online. However, she also strongly enjoys writing about various business-related topics, including social media marketing. Susan welcomes comments and questions.
Image credit: U-Man Management Opleiding