Your Guide to Social Media Enlightenment – From Trending Topics to Innovative Startups

4 Ways to Re-Design Your Website for Greater Marketing Appeal

Courtesy of Pepper Givens

Whether you run your own website that you started straight out of college or simply consult on the design and function of others, one of the most important things to do so you remain relevant on the web is to keep learning and growing. Part of this growth includes having the fluidity of mind to change your website or blog design as needed.

There are always things that must be done to keep up with the times and make sure your web space remains enticing. It’s also important to continue to work towards a design that reflects the way you would like to monetize the site. Luckily, these goals can often work hand in hand. By re-working the design of your website, you can simultaneously make more room for monetization and attract more users from a marketing perspective. Here’s how:

1. Design for user efficiency first.

The ultimate goal of any website should be to provide the best experience for users. The better the experience, the more users will flock to the site, and the more potential to profit from your efforts. When you think about a re-design of any site, make sure to think first about what it is really like for the visitors.

By falling victim to marketing and advertising traps that actually make the site less simple to navigate, more time consuming, or downright annoying, you are sacrificing the quality and longevity of your web property to make money fast. More can be made in the long run by putting a premium on user experience.

2. Make appealing space for advertisements.

One of the biggest things making your blog or website less marketable is a lack of appealing space for advertisers. If you’ve been wondering why your site is getting a nice amount of traffic, but advertisers aren’t quick to bite, then it could be because the theme or layout of your website does not support appealing space for ads.

Make sure that you leave enough room on your site for ads to fit in an aesthetically pleasing way, and see that your site design is not so busy that it could potentially detract from an advertiser’s paid space.

3. Think about the 3-second eye scan.

Most web designers now know that most web users spend about a second or two scanning a web page before clicking away. In order to make the most effective re-design of your website possible, you have to know how people are scanning your website and how to use that to your benefit.

Most users scan a web page at the top, from left to right, then quickly down the left side. If you want to grab attention, put all of the most important information on the top header and along the left side. This is also a good place for high-quality ads.

4. Limit unnecessary text.

This is a big one. But, unfortunately, way too many webmasters miss out on this simple quick-fix. By limiting the amount of small text of your webpages, you make them much more user friendly, to-the-point, and easy on the eyes. Because users will scan your web page very quickly before deciding whether or not to click away, placing tons of small text on the homepage is not the best marketing decision.

Pepper Givens is an online blogger and freelance writer who focuses much of her content on promoting online colleges, as that is her home state. She also covers other educational topics and welcomes your questions and comments at pepper.givens@gmail.com.

Image credit: Webvriksha

4 Responses to this post.

  1. Russ Turner's Gravatar

    Posted by Russ Turner on 17.08.12 at 5:30 am

    I am particularly intrigued by buyer psychology and your item 3 on the three second scan plays such a huge role. I think there are tools available to show where visitors paid the most attention to a site page. This could be an invaluable tool, if only I could find it!

    Thanks for the article
    Russ Turner recently posted: Home Decor with Our Affordable Decorative Ceiling TilesMy Profile

  2. Links for August 21, 2012 | Andrzej's Links's Gravatar

    Posted by Links for August 21, 2012 | Andrzej's Links on 17.08.12 at 5:30 am

    [...] 5 Ways to Re-Design Your Website for Greater Marketing Appeal | MyBeak Social Media [...]

  3. Hyacinth JT's Gravatar

    Posted by Hyacinth JT on 17.08.12 at 5:30 am

    These are pretty great tips; glad I stumbled upon this article on Twitter. Just a question: the title says “5 Ways” but I see only four here. Did I miss something? Would love to read more of this. :)

  4. Danielle's Gravatar

    Posted by Danielle on 17.08.12 at 5:30 am

    This is a thorough article – straight to the point and offers great advice.

    I agree that user efficiency and a good user experience is what will market your site the best. Unfortunately, many companies fall short of that, not because there user interface is necessarily poor, but because there are just some processes that confuse the user – even if it’s the simplest task. We, at WalkMe – http://www.walkme.com – always aim to help online business or service providers to increase the conversion on the website thus creating a trusting and intuitive user experience.

    The three second eye scan fact – well, that is something that I didn’t know. Very interesting! There are lots of tools that you can use to see where exactly your users are clicking to see which areas of your website are most effective. Heatmapping tools like Crazy Egg – http://www.crazyegg.com – are awesome and can really strengthen you site.

    Now, the issue of unnecessary text – I totally agree. BUT, don’t be afraid to use text to your advantage. Typography is a great way to not only market your brand but to attract users to your site and create a clear understanding of your call-to-action. I wrote an article about typography on my blog and provided great material there for people interested in utilizing typography to check out: http://ux.walkme.com/photographs-forget-about-it-typography-is-the-essence-of-web-design/

    Thanks, Pepper, for sharing your knowledge with us!

    Danielle
    Danielle recently posted: This is a testMy Profile

Respond to this post

*

CommentLuv badge