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Is Google+ a Failure? (Infographic)

Published by Browser MediaHere’s what’s noteworthy about this infographic:

If we look at mere traffic alone, Google Plus doesn’t appear to be doing a bad a job, but dig a little deeper and Google Plus needs to play some serious catch up. If Google Plus continues to perform poorly on key metrics, this could spell doom and gloom for this much watched social network.

Average time users spend on Google Plus is very low relative to the social media super powerhouses, which translates to 0.5% of the time spent on Facebook and 3% of the time spent on Twitter.

What’s surprising is that a wopping 30% of users make only one post on G+. Why does this occur? Perhaps this relates to the statistic that the average amount of reshares or replies and +1s the average post on G+ receives is less than one. Are they hearing crickets? Does this infographic leave out key data? Are we merely seeing the start of what will become a social media giant? You tell me. What has been your experience using Google Plus?

Is Google Plus a Failure?

7 Responses to this post.

  1. Dustin W. Stout's Gravatar

    Posted by Dustin W. Stout on 08.08.12 at 5:30 am

    While this is a beautifully created infographic with a moderate amount of research put into it, unfortunately it falls very short sighted and a bit shallow in it’s analysis. I do love the creative twist of a father/son conversation though!

    My experience with Google+ has been quite contrary to what this infographic (and the dozens of others just like it) shows. It has become a better referrer of traffic for my blog than Facebook, Twitter, and LinkedIn combined. I’ve had more discussions, shares, and social action on Google+ than any other social network. Engagement is about 500% better and on top of that, it’s 1000x more enjoyable to use. No annoying Farmville requests, brilliantly intuitive user interface, and not to mention Hangouts have been a vital business tool to generate leads, sales, consultations and client meetings.

    Is there data missing from this chart? Um… how about the fastest growing, and most widely used platform– mobile apps. None of that data is included. And for those with their eye on emerging trends, that is the most significant information.

    The other data I’d love to see would be the same scrutiny applied to Twitter, LinkedIn, and Facebook when they were all a year old. Then I’d like to go back a few years and compare these types of arguments with the MySpace ones– we’d probably discover they’re exactly the same.
    Dustin W. Stout recently posted: The Essential Guide To What Colors CommunicateMy Profile

  2. calling it like it is's Gravatar

    Posted by calling it like it is on 08.08.12 at 5:30 am

    Dustin — you sound like a Google employee, of which there are many.

    Let’s be honest Dude, the Google+ UX just isn’t good.

    Also, you are the only other comment on here besides me – not a good sign…

  3. Samuel's Gravatar

    Posted by Samuel on 08.08.12 at 5:30 am

    i don’t think so. G+ is still one of the Best to get indexed easily. All you need is to learn more about them before arriving at a conclusion .
    Samuel recently posted: Top WordPress Plugins To Reach The Top!My Profile

  4. Dustin W. Stout's Gravatar

    Posted by Dustin W. Stout on 08.08.12 at 5:30 am

    calling it like it is — if you follow my “Dustin W. Stout recently posted:” link, you’d see that I’m not a Google employee. I’m a web designer and social media consultant.

    And if you think the Google UX “just isn’t good”, I’d love to hear your thoughts on the Twitter and Facebook UX. Are those what you might call “good”?

    Not sure what you might mean by that last comment…
    Dustin W. Stout recently posted: Choose Your Brand Colors Like A ProMy Profile

  5. arjan's Gravatar

    Posted by arjan on 08.08.12 at 5:30 am

    Dustin is a Google plus employee, otherwise he has perphas 3 friends who also use it….Goolge plus is a waste of time and money by Google

  6. james doehring's Gravatar

    Posted by james doehring on 08.08.12 at 5:30 am

    The reason nobody uses Google+ is because their friends aren’t already on it. Their friends are on Facebook and Twitter. So even if Google+ were slightly better than FBook or Twitter, it doesn’t matter. It needs to be SIGNIFICANTLY better in order for the crowd to migrate over. I dunno if that will happen..

  7. Is Google+ a failure? Or does it still remain to be seen? – Quora's Gravatar

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