Courtesy of Lisa Ostrowercha
If you want people to see your video, you can’t have it sitting idle on a static website. YouTube is a major social media player. People are very visual and videos seem to capture more engagement from friends and followers than standard text tweets and posts put together. Host your video on YouTube where it’s more likely to be found, viewed, and shared. You can brand your YouTube channel and even create a special URL.
Ensure you stick with consistent branding across all of your social media; for example our YouTube channel is www.youtube.com/OGAgency, www.twitter.com/OGAgency, and www.facebook.com/OGAgency. Choose a memorable name appropriate to your brand and check that it is available across the board. Be aware that some platforms like Twitter limit the number of characters and others limit the types of characters; i.e., no symbols can be included.
The additional benefit of hosting your video on YouTube is that it’s a free account providing measurement tools of how many views you are getting along with significant discovery events like referrals, mobile device views, likes, ratings, and audience demographics. This can be very helpful when you are trying to determine which promotional video campaigns are most effective with your target audience and you can adjust future video projects accordingly.
Design Your Channel
Like most social media, you are able to choose a theme and color for your channel and organize your videos to play automatically, in a particular order, searchable by specific and relevant tag words, and with comments monitored and enabled.
We recommend including a link to your website and a short bio about your business in the profile section YouTube has for this purpose.
Setting a Default Video
Once you’ve uploaded several promotional videos to your channel, select which one you want featured. If you decide to set it to play automatically, it will not count toward the visible ‘views’ numbers displayed on the Youtube site. YouTube wants all measured counts to reflect only viewer initiated views — this way counts are more accurate in gathering demographics etc.
If you wish to embed your video on your website, go to your YouTube channel, and grab the embed code. As you do so, de-select the option to “show suggested videos when the video finishes”. You don’t want to distract visitors to leave your site! YouTube also offers custom sizing options — a nice little bonus.
Lisa Ostrowercha is a co-founder and Creative Director of Original Ginger a Digital Agency located in the heart of historic Fort Langley, BC, Canada. We combine big agency expertise with boutique quality service to assist businesses with strategic digital marketing plans, brand discovery, website design and development, video production, marketing, social media, and more.
TV photo credit: Shutterstock