Courtesy of Sookie Shuen
You should familiarize yourself with this symbol (i.e., #) and make it your friend. Put this hashtag in front of a keyword or your company website and Twitter will convert these hashtagged words into searchable keywords. What does this mean for you? Anyone searching for something can find all tweets containing your hashtagged word in a single location, thus making it easier for them to find your tweets even if they’re not one of your followers. Search the database for hashtagged questions pertaining to your business or topics of your expertise and connect with these followers.
2. Engage with your followers
Simply sending out tweets and not responding to your followers will get you nowhere. It’s important to respond to those that tweet at you and answer any questions they might have. Each time you interact with your followers, make sure it’s a personalised message. No one wants to feel like they’re receiving a mass tweet. If they feel your message is sincere and they like what you have to offer, the chances of them retweeting your information is even greater, thus ultimately exposing your business to more followers.
3. Combine your platforms
Use applications like Twitterfeed.com or Hootsuite to syndicate your blog with your Twitter account. This then helps you save time rather than having to tweet something about your new blog post.
4. Update your profile
Although most of your followers are only reading your tweets and not your bio, it’s important to have a profile in place that’s up-to-date and professional. Think of it as an extension of your brand. Potential new followers and customers will be checking out your profile to see what you’re about before hitting the golden “Follow” button.
5. The power of a list
A Twitter list is basically a compilation of followers, grouped together. You can use these lists to your advantage by promoting and rewarding customers. How? Try creating a list comprised of all your valued customers and reward those on the list.
6. Keep track
It’s important to track your followers and identify whose really paying attention to your tweets. You can do so by tracking retweets, clicks, messages and hashtag mentions. This will give you the opportunity to engage with your loyal followers and maintain these relationships.
7. Ask questions
Get feedback from your followers by asking the right questions. Find out what you’re doing right, what you need to work on and what they want more of. This shows not only that you’re listening, but can provide you with valuable insights about your followers and consumers.
8. Tweet about others
You don’t always need to talk about yourself and your company. It’s important to integrate other’s ideas and links into your tweets. Retweet what your followers have tweeted, share their links and let your followers know what you find interesting about a particular tweet. This lets your followers know that you’re human and are interested in what they have to say as well. Not to mention it’s a great way to build and expand your community.
9. Customer service
Create an account in which users can tweet questions about products or services to you directly. This allows you to interact with your consumers and provide them with something of value.
Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy, who provides free advice and updates through a five step inbound marketing methodology. You can also find her on Google+ and Twitter. Get this free eGuide: How to Generate Leads from Social Media now to learn how to make social media work more effectively for your business.