It makes me cringe when I hear people talking about the absurdities of business Facebook pages. In a day and age where almost anyone and everyone is plugged in and socially engaged, why should a business pass up the opportunity to reach out and connect with its customer base?
Facebook’s size alone – 901 million users – makes it the size of the third largest country in the world. Hearing those numbers, can you imagine opting out of marketing a business on Facebook?
The individuals that believe creating business profiles is absurd often don’t understand all the ways in which businesses can adapt Facebook for their purposes. Sure, all of us have come across a poorly run business page that spams its followers, posts absurd updates, and looks like a two-year-old child designed it. But that doesn’t mean all Facebook pages have to run that way.
Businesses can utilize a number of Facebook apps when looking to launch or improve their Facebook pages. With thousands of options to choose from, however, it can be quite overwhelming to know which apps are the must-haves and which are okay to forgo.
Whenever you’re deciding on which apps to utilize, consider a number of factors: the cost, the likelihood users will engage with your content, and how your business can benefit from a particular app. Below are three specific examples of the numerous useful apps on the market today.
As one of the more popular brand management Facebook apps, HootSuite interfaces and controls all your social media accounts, such as Twitter, Facebook, LinkedIn, Google+, and numerous others into one easy application. This wildly efficient app also gives you analytics and insights into your accounts and shows you things your readers are commenting on and engaging most well with.
What’s really unique is the app also breaks your customers’ information down by demographics, regions, and posting locations so you know if you are hitting your target audience. Well-known users of HootSuite include the Obama administration, McDonald’s, Martha Stewart Media, and numerous other reputable companies.
The typical mundane Facebook timeline page isn’t useful to businesses. They aren’t well-designed nor are they aesthetically appealing, but you don’t have to be an expert designer to create a great Facebook page for your business. Pagemodo designs profile pages that are tailored specifically for your business and always come out looking like a professional website.
If you are looking to save money and don’t want to pay to have a personalized page designed, that’s just fine. The company also has cheaper templates you can adopt for your Facebook page as well.
If someone said they wanted to post graffiti on my wall, I’d normally run in the other direction, but you want RSS Graffiti to write all over your business page. The hassle of having to login to Facebook and share your business’ latest news, blog updates, images, videos, etc. can become rather exhausting – especially when you have to manage multiple social media accounts.
With RSS Graffiti, you can setup a plan in which your page is automatically updated with any news or changes from your websites, blogs, favorite news websites, fans, etc.
You can also orchestrate and organize a “publishing plan” that your page adheres to as well. RSS Graffiti organizes all of your updates into specified target groups and previews how each of your posts look. So for those of you who absolutely despise logging into Facebook, RSS Graffiti may be the perfect app for you.
I’m not suggesting these are the three best Facebook business apps out there. They happen to be some of the most well-known and trusted ones, but there are certainly more where they came from. Take some time to search around and see which Facebook apps can benefit your business the most and start utilizing them for your purposes.
A freelance writer and blogging extraordinaire for seven years, Alvina Lopez now mainly contributes her expertise about online colleges to accreditedonlinecolleges.com. Her ultimate goal is to help future students discover their potential by enrolling in the right program for them. She also writes about trends in education, personal finance, and sustainable living. She loves getting feedback from her readers at firstname.lastname@example.org.
Facebook photo credit: Kevin Toufel