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Top 8 Tips for Using Facebook for Business

Courtesy of Sookie Shuen

1. Ask questions

This is one of the easiest ways of engaging with people on Facebook: ask questions. People love to talk about themselves and offer their thoughts – and the more comments and “Likes” you get, the better your post will do.

Keywords such as “where”, “when”, “would” and “should” see the highest number of engagement on Facebook. “Would”, in particular, drives spikes in “Likes” due to fans using “Like” as a way of voting “yes” on a question.

2. Interact and engage

When people write comments on your posts or wall, you should contribute to the discussion to maintain user engagement. The longer a thread is, the higher it will rank in your fans’ Facebook news feeds.

3. Incorporate wall sapplets

Instead of just posting items with text, vary the material and incorporate interactive components (known as sapplets).

This could include polls or coupons, which will prompt your fans to engage with your status updates directly in the news feed, beyond standard “Likes” and comments.

4. Incorporate relevant photos

Rather than just telling your fans about your products and services, why not show them?

Relevant photos will attract people to your posts – people aren’t generally interested in reading through long text updates, but they love immediate content such as photos. Facebook has assigned a higher weight value to photos than to other types of content, so photos will keep you in people’s news feeds.

Why not post images to introduce fans to your company’s employees, or show them how things work behind the scenes?

5. Relate to current events

You can post questions or state your stance on pertinent issues (but again, be careful!), as this could encourage fans to engage with you and get a discussion going. Ask people what they think about breaking news, celebrity gossip, sports or other topics – this could lead to more traffic.

6. Incorporate videos

Everyone loves interactive content – and video is one of the best strategies a brand can use to draw attention. Videos can be played within the news feed, so users aren’t redirected away when they start playing a clip.

Be sure to keep your videos short (to keep people’s attention) and set expectations within the text to tell your fans what the clip is all about.

For example, you could use videos to show people how to best use your products/services – why not offer them a tutorial?

7. Include links within posts

As a tool for sharing and spreading information, Facebook is an obvious place for you to post links.

Encourage people to interact with your brand by posting links that users will find valuable or interesting. This will encourage people to share the link with their friends, spreading your brand and driving engagement.

8. Be explicit in your posts

Not explicit as in XXX content or swearing, explicit by telling people exactly what you want them to do. In many cases, publishing content that you think might generate traffic isn’t always enough to get the results you want. Instead, be explicit and explain to your users exactly what action you want them to take.

For example: “Click here and use our special tool to post to your wall”.

Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy, who provides free advice and updates through a five step inbound marketing methodology. You can also find her on Google+ and Twitter. Get this free eGuide: How to Generate Leads from Social Media now to learn how to make social media work more effectively for your business.

Photo credit: dam jeong 

6 Responses to this post.

  1. Kimberly, The Fur Mom's Gravatar

    Posted by Kimberly, The Fur Mom on 16.07.12 at 5:30 am

    Great post! All of these tips are so very helpful. I’ve also started asking people to share my posts and it’s lovely to see that they do!!!

    Kimberly, The Fur Mom recently posted: Read Now! Your Dog Can Become a Huggable GUND Plush in StoresMy Profile

  2. Chris's Gravatar

    Posted by Chris on 16.07.12 at 5:30 am

    Thanks for sharing these tips, they all are great. I can add only two more tips: contests and quotes – they also work well.
    BR, Chris
    Chris recently posted: How to Get Likes on Facebook – 500 and More FB Likes in 2 days!My Profile

  3. Sookie Shuen's Gravatar

    Posted by Sookie Shuen on 16.07.12 at 5:30 am

    Hi Kimberly, yes in fact. Like what we used to say, sharing is caring, hence I don’t see why not share the love?

    Chris, yes I do agree with you. However I think it would work best on B2C rather then B2B unless they are offering some free whitepapers/service/eBooks. What do you think?

    Sookie Shuen recently posted: No Such Thing As a Free Burger?My Profile

  4. Lisa's Gravatar

    Posted by Lisa on 16.07.12 at 5:30 am

    these are so helpful, I always forget to ask questions!
    Great tips, thanks for sharing.
    Lisa recently posted: Three Dog Friendly WineriesMy Profile

  5. Jeremy's Gravatar

    Posted by Jeremy on 16.07.12 at 5:30 am

    Excellent tips!. I personally love Incorporating the videos within content. Thanks so much for sharing your insight. Keep the good posts coming.

  6. Samuel's Gravatar

    Posted by Samuel on 16.07.12 at 5:30 am

    Thanks for the suggesting to use the words at the beginning of the article. Engagement is what I am looking for, and those example keywords are the ones to use.

    Videos is the other thing to incorporate as well.
    Samuel recently posted: Top WordPress Plugins To Reach The Top!My Profile

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