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Courtesy of Sookie Shuen
1. Complete your personal profile
Setup and complete a personal profile. Be very thorough and provide a lot of information in your LinkedIn profile. The more complete your profile, the easier it will be for people to find you through search engines. Make sure your summary is complete and include a professional photo of yourself to increase your credibility. Add skills to your profile to highlight your expertise.
2. Promote your LinkedIn profile
Add a hyperlink to your LinkedIn profile in your email signature, and post it on your business cards.
3. Grow and monitor your network
Import your existing contact lists from your e-mail client to find out which of your contacts are already on LinkedIn. You should regularly scour through your existing contacts for people you might want to connect with.
4. Engage with your connections through LinkedIn Groups
LinkedIn allows members to join 50 groups. Join groups with a high membership. Joining groups that are related to your industry or other small business matters is also a great way to make new connections.
5. Get recommendations
One way to build trust is to build a list of LinkedIn recommendations.
Recommendations are the most looked for feature when viewing a new profile. Ensure you request LinkedIn recommendations from happy customers willing to provide testimonials.
6. Integrate your blog feeds into LinkedIn
To sync your LinkedIn and blog RSS feed, by adding the BlogLink application on LinkedIn and add it into your profile. It will automatically take your profile’s website links and display it under the application section.
Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy, who provides free advice and updates through a five step inbound marketing methodology. You can also find her on Google+ and Twitter. Get this free eGuide: How to Generate Leads from Social Media now to learn how to make social media work more effectively for your business.