Courtesy of Sookie Shuen
You should familiarize yourself with this symbol (i.e., #) and make it your friend. Put this hashtag in front of a keyword or your company website and Twitter will convert these hashtagged words into searchable keywords. What does this mean for you? Anyone searching for something can find all … Read more
It makes me cringe when I hear people talking about the absurdities of business Facebook pages. In a day and age where almost anyone and everyone is plugged in and socially engaged, why should a business pass up the opportunity to reach out and connect with its customer base?
Facebook’s size … Read more
At Original Ginger, we know how difficult it can be for businesses to keep track of all of the latest social media trends and platforms. Currently, there are at least five major platforms that you should be considering for your business: Facebook, YouTube, Twitter, LinkedIn, Google+, and yes…. even Pinterest! But each and every one … Read more
1. Ask questions
This is one of the easiest ways of engaging with people on Facebook: ask questions. People love to talk about themselves and offer their thoughts – and the more comments and “Likes” you get, the better your post will do.
Keywords such as “where”, “when”, “would” and “should” … Read more
1. Complete your personal profile
Setup and complete a personal profile. Be very thorough and provide a lot of information in your LinkedIn profile. The more complete your profile, the easier it will be for people to find you through search engines. Make sure your summary is complete and include a … Read more