Courtesy of guest blogger Divya Rawat. She is a social media expert. She writes on various link building and web development areas. She’s a blogger and strategist at a SEO company.
If you are one of those people who still starts with “what is Pinterest”, then you are certainly missing out a lot on the personal front. But, if you are a business and you still have that question, then it’s time to pull up your socks and start investigating HOW you can optimize on this very vital platform.
The Pinterest Professional Advantage
Pinterest is a place where you speak and connect with images. The advantages are quite distinct: This is a place to present things that “others” might find interesting and not a place for “personal life display” like photographs from your birthday party!
This is the Pinterest advantage that people are here to share things and “pin” up things that they like and that others like. That’s what’s working for businesses because here’s an opportunity to place things that might be genuinely of interest to your consumers and a place where you can make the most of their “interest”.
How Do You Leverage Your Presence
By creating a Pinterest space for your brand, you can leverage your social presence amongst your consumers, escalating the “brand” to an all new level. And here’s how you can go about it:
Key Tips For Marketing Your Business On Facebook
1. Sign Up With A Twitter Account
The first step is to sign up for your Pinterest account. But, let’s club this point with another fact that you should connect to it through your Twitter account. Since Pinterest gives you the opportunity to log in through Facebook or Twitter, it’s preferable to connect with your company’s Twitter account as this way both accounts are connected and you can market more strongly.
2. Add “Pin” Button To Your Website
Before you do anything else, the next step is to have a Pin button up on your site. If people like your images, they should be able to share without any obstacles.
3. Create Shareable Images
Wait. Do you have pictures at all? If you don’t, then stop reading this post and get all your pictures in place. Because without pictures, there’s no point being on Pinterest!
You could create infographics, information about services, your operations, your products and much more. Tip your work with smart captions and you are sure to come up with shareable content.
4. Comment On Your Pictures
And this is one place you have all the liberty to comment on pictures and indulge in conversations on a public platform. In fact, that’s the best way to market yourself and your brand. Talk. Just talk about things that are getting shared, give information, discuss as well as participate in other discussions to make the most of the platform.
5. Have A Pinterest Marketing Strategy That Works For You
Finally, your strategy matters. Be very careful while treading this zone because Pinterest is NOT the new photo “album” or gallery. Pinterest is a medium to communicate through visuals and to evoke emotion from the user.
Be it a smile or a pensive thought; humor or frustration – its pictures that speak. So, always have a plan of action and share your photo-stories gradually. It’s all ultimately about connecting with people!