If you’re new to guest blogging, it can be difficult to know where to jump in, so we’ve got some tips to get you started.
Read a lot
Finding the right blogs to guest post on will make a big difference to your success rate. Make note of the writing styles you enjoy, the bloggers you connect with and the content you find most helpful.
Doing these things regularly will help you to pick out the most appropriate blogs for your content and writing style.
Keep track of ideas
Keep a list of any topics, headlines or themes that you want to write about. Add subheadings and dot points so you have a rough sketch of what the post will look like. When pitching, you can use your notes to create a summary of the post idea.
When you come across blogs that you want to write for, try to match topic ideas from your notes to each blog, choosing something that matches the style and focus of each blog.
Before reaching out to a blogger to pitch a guest post, look for these two things:
1. guidelines for guest bloggers
2. a contact page or instructions for pitching guest posts
Blogs that receive a lot of pitches from guest bloggers will often have these pages available. Reading the guidelines before pitching will give you a better idea of what kind of content they do or don’t want, and whether your writing style is a match.
If a blog has contact instructions such as a contact form that should be used to pitch guest posts, use it. If you can’t find any details about how to pitch, look for a contact email address for the blog owner or editor.
Remember to include links in your email so the blog owner can see examples of your work and get to know your style.
Write great content
There are various schools of thought when it comes to the actual writing process, but I’ve found that the best way is to suggest topics before writing the content. I like to suggest 3 topics with a headline and short summary of each. This gives the blogger some options to choose from, and an idea of your topics of interest.
When you get down to writing, remember to pay attention to any guidelines you’ve been given. I like to have these open while I write, so I can revisit them as needed.
Maintain a good relationship
Once your post is accepted for publishing, do your best to maintain a good relationship with the blogger and their readers. If you don’t have any guidelines to go by, I would suggest sending a HTML version and a plain text version of your post to make publishing quicker and easier. It also helps if you include an image.
When your post is published, share it with your social networks and link to it from your own blog. Respond to any comments and keep the discussion going. If the blog’s readers enjoy your work and connect to you, the blog owner will be more likely to invite you back.
Give us your tips
Have you got other tips for someone starting out in guest blogging? We’d love to hear them–leave us a comment and let us know what you would add.
Photo credit: Mike Licht
- Blogging Advice That Pays (lauraleewalker.com)
- 5 Ways to Save Time Blogging (lauraleewalker.com)
- 5 Ways to Make Your Blog More User-friendly (lauraleewalker.com)
- How to Develop a Blogging Strategy (lauraleewalker.com)