Courtesy of Corina Mackay
With the introduction of the timeline format for Facebook Pages, there are a few new things to get used to. Your page will likely need a quick update to fit into the new timeline format. When editing, keep these three things in mind to get the most out of timeline’s features.
Timeline is highly visual
The timeline layout still includes scrolling, but is heavily focused on the visual design elements rather than a stream of text-based updates. The cover photo gives you a great opportunity to grab people as soon as they see your page. All of your apps are now shown visually as well, instead of in a side-panel list.
The new layout makes images really pop in your updates, so choose wisely and add images often. Bright, colourful, high-quality (and relevant!) pictures will make your posts more interesting as well as add to the overall look of your page. Try making photo-focused posts as well as adding small thumbnails to links or text updates to make them more engaging.
Variety is more important than ever
With all of your posts on display in the timeline format, new visitors can see at a glance how much variety you use in your updates. Adding videos, adjusting the length, asking questions and tagging links are all ways you can mix up the format of your updates. Take a quick scroll through the top six or eight posts on your page and check what kind of posts you make most. Try challenging yourself to practice other types of posts more often to shake things up and reach more of your audience at the same time.
Most people will only see three of your apps
Now that your apps show up directly below your cover image, they are much more obvious and central for your visitors. However, only three apps will show up in this section, which you can adjust by marking them as favourites. The rest of your apps will be available in a very inconspicuous drop-down menu. This means it’s imperative that you think carefully about which three apps you mark as favourites, as they are likely to be the only three your visitors will see.
Have you started editing your Facebook Page to fit in with the timeline format yet? What are the differences you like or hate the most? And what do you miss most about the old format? Leave a comment below and let us know.