The challenge of a Facebook fan page for a company is the amount of time it takes to use it as an effective communication tool with potential customers. Thankfully, there are many valuable fan page apps that save you a ton of time when managing your fan page, make your marketing content more accessible for customers, and improve communication channels with existing or potential customers.
Here are seven essential tips that will help you communicate more effectively with your Facebook page fans:
Beware Aggressive Invitations
Permission marketing opens up lines of communication with customers, but set up a review system that ensures you don’t annoy or abuse the trust of customers. Always pay attention to customer feedback in order to improve your campaigns.
Mari Smith writes at the Social Media Examiner, “To aggressively pursue all your friends to join your fan page – for no apparent incentive – is counter-intuitive to the nature of social media… the good news is there are many ways to promote your fan page and proactively increase your fan base.”
Create Custom Page Tabs
By using the Static HTML app, you’ll be able to paste in a custom designed HTML built specifically for your page visitors. This allows you to create a consistent brand image and uniform experience that extends from your website into your Facebook page
By custom designing your own tab, you can also integrate stronger permission marketing tools such as giveaways, promotions, and contact buttons. Jonathan Goldford writes at Mashable, “If you want to incentivize Likes on your Page, the application enables you to ‘like-gate,’ and show different content to those who have and haven’t ‘liked’ your page.”
Integrate Your Twitter Stream
One rule for effectively engaging readers on Facebook is that everything you post on your profile should be targeted specifically at the users, rather than dumping everything on Twitter into your Facebook profile. Tools such as Hootsuite make this easy to manage, however, there are some apps that make this especially easy to do.
One good place to start is the Tweets to Pages app that creates a separate Twitter tab on your page. “The application allows you to pull tweets based on multiple user names and search terms, supports republishing, and takes just minutes to set up. Plus, you can customize the look and feel to match your brand.”
Add Blog Posts to Your Facebook Page
One of your most valuable sources of content is your company’s blog. If you’re regularly providing valuable information or attractive offers on your blog, consider adding the RSS Graffiti app that allows you to automatically add your daily blog posts to your wall. If you’re already creating relevant content for your fans, then this is an app that will save you plenty of time.
Add Attractive Facebook Page Tabs with Involver
Involver provides many ways to integrate special offers and useful information on your company’s page. Perhaps the two most attractive tools for most companies will be Involver’s YouTube and Coupon tab creators—though Involver provides a wide range of apps tailored toward different kinds of users. There is a free version and a premium version that allows for more customization and visitor tracking—both features that marketers will want to check out.
Optimize Mobile Browsing on Your Facebook Page
Facebook reports that over 300 million users access Facebook through their mobile phones. Therefore, as you design your custom tabs, make sure you’re creating content and images that will be easy to read on a mobile device (See this example). A promotional button with tiny text will not effectively drive customers to take action.
Provide Ways to Keep in Touch
Not every customer wants to leave a wall post on your company’s Facebook page. If you view your Facebook page as an opportunity to create relationships with new and existing customers, provide a custom-designed contact form using the ContactMe app. This app allows you to add custom fields that make it easy for customers to send information requests that will reveal critically important data about your Facebook page fans.
Facebook provides simple ways to integrate your existing communication streams in one place where your fans can read them, share them, and act on them. Just as your website becomes a central communications hub, your Facebook page can seamlessly integrate your communication tools in one location that is easy to access and use.
This guest post is written by Lior Levin, a marketing consultant for an inspection company that offers services for Pre shipment inspections, and who also consults for a company that provides a to do list application for business and individuals.
Photo credit: Kevin Toufel