With the enormous growth of social media, social media tools are constantly being developed to manage, test, monitor, report and analyze social media activity and data. Knowing how to use these tools will provide market opportunities and allow you to fine-tune your social media strategy.
- HootSuite – HootSuite is a social media management tool that allows users to post content to Twitter, Facebook, LinkedIn, Foursquare and WordPress, either live or through scheduled posts. HootSuite is especially helpful when you need to manage several accounts or want to track what’s being said about your company, industry or competitors.
- TweetDeck – TweetDeck is similar to HootSuite, with a focus on Twitter and Facebook posts. It offers columns to present multiple Twitter streams, which you can organize by category, such as “social media superstars,” “food writers,” or “industry news.”
- Social Mention – Social Mention allows users to obtain alerts on any subject that appears on various social media sites. It’s a great way to keep up with what’s being said everywhere about your company, product, industry or competitors.
- Klout – Klout provides analytics that measure a user’s influence across social media networks, based on the size of person’s network, number of posts and responses, and how others interact with him or her.
- Posterous – Posterous is a mobile blogging platform. Users can easily upload text posts, video, sound files or photos to their blogs – all through email. It’s simple to use, and fast.
- Follower Wonk – Follower Wonk allows you to search Twitter bios, track and measure your relationships, analyze your followers, and visualize a social graph to see how effective your relationships are.
- Friend or Follow – Friend or Follow allows you to analyze Twitter relationships. For example, you can discover that although you’re following Jay-Z, he is not following you back. This might help you decide to drop him from your Twitter friends. It’s also helpful to see the folks who are following you, but whom you haven’t started following yet, so you can build your network.
- Onlywire – Onlywire is a way for publishers, bloggers and marketers to auto-submit content and communicate with customers through a number of sites all at once. It works with all the popular social networks, and can help users boost traffic, measure results and save time.
- Quora – Quora is a user-created site of questions and answers on most any topic. Quora delivers content and answers based on users’ interests. Users can create pages about things they need to know about, and follow people, topics, questions and boards.
- SocialOomph – SocialOomph is another Twitter steam management tool that increases productivity by allowing users to schedule tweets ahead of time, create drafts, track keywords and, if you choose, to automatically follow anyone who follows you. SocialOomph also connects with Facebook, and allows users to manage several accounts and submit social updates via email.
- Paper.li – Paper.li helps you create online daily newspapers of whatever content you’d like to publish. You can publish through your desktop or mobile device, whether you’re curating or writing original content.
What tools are part of you social media strategy?
Photo credit: Kathleen Donovan
This article was submitted by the University of San Francisco’s online program, which offers an online masters certificate in internet marketing, including advanced social media marketing training .For more information on the courses offered please visit http://www.usanfranonline.com.