On October 25, 2011 a new social networking site opened its doors to begin beta testing. It’s a new site that is designed to dethrone the social website giant Facebook. While new media sources are already predicting that this new site will be little more than a minor annoyance to Facebook it may just become the thinking person’s website.
Unthink is so named because they want you to start unthinking what social websites have become and start thinking what a social website should be, a place where people can freely express their thoughts and ideas without those thoughts and ideas being sold to the highest bidding advertiser to try to hard sell you their products and services. Unthink wants you to regard your information both private and public as yours not a commodity to be sold.
Does that mean that Unthink is barring advertisers from its pages? Not at all. What it does mean is that you and you alone get to choose the brand and product that you want to sponsor your page and if you don’t want anyone to sponsor your page then you can still enjoy the freedom of Unthink for a mere $2 a year.
In addition, you get to choose those advertisers that you want to communicate with and if you buy one of their products then you can earn points that will add up and that you can then use for other merchandise the advertiser has.
While any new social website is going to take a while to build, it does seem like it could be pretty exciting for those who like getting in on the ground floor of something new and different. And this website seems as though it will give people back the ability to make decisions that the powers that be of other websites seem compelled to make for them.
While this website may never dethrone Facebook, Unthink offers some people a refreshing new website that will suit their own idea of freedom.
Let us remember 7-up whose uncola campaign made this beverage company billions of dollars and changed many people’s idea of what a soda pop should be. Perhaps, Unthink will be able to do the same thing and convince people that a social website should be a place to share information not a place where your personal information is sold.