Just when the wild world of the social media scene was just starting to make sense, Klout changes its algorithms for measuring online influence.
Now what? Take a deep breathe in and watch this funny video about Klout for a little comic relief.
Cute, but now back to reality. You might have just read an article about how Nobody Gives A Damn About Your Klout Score or think you don’t care about Klout. I understand if you don’t care, but many do.
If a significant amount of people really didn’t care about Klout as a measure of their online influence, you would not see a response of such magnitude.
Reality is that, even though this measure has its faults, its been one of, if not the most accepted way to measure online influence to date.
Whether you’re a student striving to get an A+ in history class or a president trying to get the most votes, it’s in our genetic make-up to use markers to not only gauge how well you’re doing something, but to use it as a way of letting others know how well they have done in the relation to you.
Okay, where does this leave us? Should you scramble to see what the social gurus de jour have to say and then form your opinion? This may sounds a trifle anti-climatic, but you could visit Klout’s article about the new More Accurate, Transparent Klout Score and decide for yourself.
The article states that a “majority of users will see their Scores stay the same or go up.” Generally speaking, what I’ve seen is the reverse of this happening to my score and those within my network. That gets tossed out.
Okay, I noticed that the people Klout now suggests are in my influence network by my score makes more sense. Many are people I’ve connected with extensively or the web and / or in person.
That’s one for against and one for Klout.
Klout states they will “provide insights into why someone Klout is increasing or decreasing.” You can track why your Klout score has gone up or down by looking at the breakdown of scores and related graphs, except one big thing–and here’s the kicker–the drop in Klout has not been reflected in many people’s graphs!
This is enough for me to take Klout with a grain of salt and only use it as one measure of online success, but an important measure nonetheless. Klout may just be getting closer to measuring actual online influence, so they are very much a company to keep a close eye on.
I will continue to perform activities that common sense suggests will have a positive effect on my online influence.
Please chime in. Has there been a recent and significant change in your Klout score? Do you trust Klout as a credible measure of one’s online influence?