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Crowdsourcing: The Future of Giving is Social

What a better way to experience the possibilities that crowdsourcing has to offer than trying it on for size. Crowdsourcing occurs when a crowd of people participate in a project.

Crowdfundng typically occurs when large numbers of people donate small amounts of money. Collectively, the funding can have significant effects in bringing a project to fruition.

Time to roll up my sleeves and get dirty, but not before putting my social entrepreneur hat on.

I decided to build a project to fund the initial phases of online social games that connects people with non-profits to raise awareness about important issues.


Image representing Ulule as depicted in CrunchBase

Image via CrunchBaseMy journey started with Ulule. My project was to raise my for: non-profit registration, name approval, trademark registration, logo design and domain hosting for one year.

Review: The good news is I reached my goal thanks to my friends and family. Looking back, I could have created a video rather than a static photo to increase my odds of being funded.

It wasn’t all roses and robins. The organization helped fund 345 projects. Is that a lot? Relatively speaking, no. French and Spanish dominates the sight with a lot of the English campaigns being the odd ball out.

The biggest challenge was the tedious process people had to go through to donate. People’s accounts were only charged if the project was a success, meaning reached their funding goal.

The way the terminology was set up referred to pre-authorized payments (plural!) that givers would need to approve. Almost each one of my contributors called me to figure out what this entailed.

You live, you learn. On to my next adventure…


I felt like I arrived at some special crowdfunding utopia. The site is the largest funding platform in the world. In 2010 the site has successfully 3,910 projects.

Sounds wonderful! Where do I sign up? I don’t. I’m Canadian,  so too bad for me. The site is currently able to Americans only.

I didn’t give up there. I was determined.


That’s when IndieGoGo came into my life.

Image representing IndieGoGo as depicted in Cr...

Image via CrunchBase

The site boasts as the world’s leading international funding platform = they are giving Kickstarter a run for their money.

I’m trying to promote stage two of funding to cover feasibility and functionality research, have a timeline to finished game development and figure out costs.

I’ve reached $2,400 dollars. I’m off to a roaring start, but have my friends and family to thank. I dream of a time that someone donates $1 to my campaign. That $1 says I support the crowdfunding platform, believe in you, in your vision, so good luck.

The payment process is straight forward and transparent. Funds are distributed along the way to allow you to start your project. Rewards are given for you donation, although this was the case across the networks.

For example, if you donate $100 you get a custom, cute drawn chubby animal. You choose the animal, I provide you with original artwork. Each campaign gives their own rewards.

You are able to install a button on your website to promote your campaign, such as the one in my right column. I also have a video up & am revving to go.

What has your experience been on crowdfunding sites? Are you a social entrepreneur? Lets talk.

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5 Responses to this post.

  1. Anonymous's Gravatar

    Posted by Anonymous on 12.10.11 at 9:24 am

    Wow Wilson! That’s one of the kindest things anyone has ever said to me. I got a little emotional. You made my week, so thank you!

    Photo credit: Jennifer Marsh at

  2. Wilson Usman's Gravatar

    Posted by Wilson Usman on 12.10.11 at 9:24 am

    Laura I think you’re the most creative person ever. I love the idea of playing while giving too. I think you’ll change the world soon. I’m glad to meet people with such a heart and passion like you. 

  3. Matt About Friday: The "How to Market Business to Business Online" Edition | Matt About Business's Gravatar

    [...] Crowdsourcing: The Future of Giving is Social: If you’re looking to raise capital for your business, this is a good post with which to start. [...]

  4. Stellar Trevsa's Gravatar

    Posted by Stellar Trevsa on 12.10.11 at 9:24 am

    Pay as you play in the best possible way, such a terrific idea and beautifully conveyed with your prose.  Inspiring!

  5. Laura-Lee Walker's Gravatar

    Posted by Laura-Lee Walker on 12.10.11 at 9:24 am

    Thank you for dropping by! Glad you enjoyed the post!

    photo credit: blancucha

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