Okay, here is the scenario: you walk into your favourite restaurant, get seated, order a killer entree—I recommend the smoke sable fish with peashoots. Alright, I veered of track. I’m back. The bill comes to the table and is accompanied by a red card courtesy of a relationship between your restaurant and CharityCard. The card states that you have earned $0.25 to give to the charities of your choice.
In summary, you collect CherryCards at your business of choice, cash in your CherryCards online, and donate money to the cause of your choice.
Now on to the business side of things, two things are happening here: (1) You are creating goodwill / customer loyalty, and (2) your customer feels a sort of warm cozy feeling knowing that they have contributed money to a charity they’re excited about. Can you part with $0.25 per transaction? What about $0.10? How will this effect your brand image?
There is a 21st solution to giving that has the potential to give this program sticking powers beyond the obvious reasons. Well, it relates to a relationship between the virtual and social media worlds. You can sign-in with Facebook and engage your friends on the website. There is a modest gaming component—when you compete against your friends—that makes donating fun.
What potential could a program like this have relating to giving in the future? Will the benefits of goodwill and customers loyalty outweigh the costs involved in doles out a fixed amount of change per transaction? Has anyone given this site a whirl? Any thoughts?