Lets dive right in, shell we? Today, the buzzword engagement has received a great deal of attention, yet many people are not sure what they need to do to achieve this. This is where TodayPulse helps company’s achieve this beneficial investment in a time-effective manner.
1. What social networking sites are most likely to create an ongoing dialogue with customers?
I think Twitter works well for ongoing dialogue because it is the one that is the most like a real conversation. It’s real-time updating allows it to function like a chat with many additional social benefits. Facebook just doesn’t encourage this in my opinion. LinkedIn is better, but tends to function more like email, which is slow and not as good at conversation.
2. What are some hard-and-fast rules or best practices that encourage followers to interact with a company’s brand?
Be as human as possible. Companies tend to talk like companies – as if everything is coming directly from the PR department. Everything online is conversation. That is why we call them social networks. Businesses are not really social by nature, and it takes some work to understand what that means. One tip is to avoid a logo’d account whenever possible. People like to talk to humans, so be human. Small businesses do this well.
Another thing is to make sure that you are constantly reaching out. You can’t wait for the conversation to come to you. You have to put yourself into the middle of it. Twitter makes this easy and provides a low barrier to entry. Start talking to those followers rather than blasting them with sales messages. It will change everything.
3. Do the same rules applying enhancing customer engagement with Facebook fans?
The same basic principles apply, but it is a different world. Above all, you need to be providing you customers with valuable content on all platforms. This is especially important on Facebook where you can’t get away with what you can on Twitter. Facebook audiences are more fickle, but can have a great payoff when leveraged right.
4. What specific tools can be used to increase online costumers engagement?
Well, I would recommend Todaypulse of course. Todaypulse is a social media marketing inbox that was built to help businesses and marketing teams be better at conversation and engagement. Not only does it allow you to be part of the conversation, it helps you find new ones that are related to your industry. It combines several powerful engagement tools like Twitter and Facebook search, blog alerts, news alerts and can even connects businesses directly with consumer questions on Q&A sites. It was really built to help generate conversation. Todaypulse users regularly find that they are more engaged and more active in social media when using Todaypulse.
About Garrett Moon: Garrett is the lead blogger and designer at Todaymade, a web design and social marketing company. He is also the author of the free Facebook Marketing for Business course and the co-creator of Todaypulse, a social media marketing inbox for social pros and business owners. Garrett co-host’s the Better at Marketing Podcast, an interview style show for social media leaders and online marketing game changers.