Everyday, a whirlwind of new activity in the social media arena buzzes around on web. Keeping up with things can be a daunting task, but being kept in the dark can lead to missed opportunities for your business to succeed. The solution: use tools that will help you effectively and efficiently learn from the changing landscape surrounding social media.
- In case you haven’t heard of Mashable, it’s time to crawl out of your cave and take a look around. Welcome to the world. This resource is integral to staying on top of the latest and greatest in the world of social media. The site boasts an average of over 30 million users every month. Join the club by having the latest news delivered to your email once a day.
- News from TechCrunch has a wee degree of overlap with Mashable, but has enough original content to warrant signing up to receive a daily roundup of news. It’s Twitter count alone boasts over 1.5 million followers. The focus of this site is primarily on tech news, but provides enough social media content to make it worthwhile.
- Google Alerts is my close friend and sidekick. You simply create alerts for keyword and decide what kind of sources, such as news and blog, you want scoured and how frequently you want updates. This is a great way to find content to share with your Twitter followers and as an added bonus, keep track of what people are saying about you, your company, competitor and just about anything under the sun. Its a web-base aggregator that reads Atom and RSS feeds. This translates into being able to sign-up to any Atom / RSS feeds that peeks your fancy and have them sent directly to your inbox, which saves you a lot of time and potential finger stress.
- Social Media Examiner is a popular blog. Social media is its bread and butter. This site is easy to navigate and its upbeat layout and design makes it fun to learn about social media and has a weekly roundup of social media news. Once again, you have the option of receiving updates to the site sent to your email on a daily basis. Be aware, however, that the first time you sign up you get a good chunk of welcome emails and the like. Michael Stelzner is the brain beyond the site, but regularly employs the help of other social media experts.
Time yet again to match the talking stick on to you, what do you do to stay on top of the latest in the world of social media? I would love to hear from you!