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Social Media for Journalists: A game you can’t risk not to play.


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Courtesy of my perceptive guest blogger: Pablo Rodriguez Laurta

At this point in time, after the Wikileaks story came up, it would be disingenuous not to recognize the sheer importance that social media has swiftly gained in a matter of just a couple of years when it comes to the spread of news. Since it may strike some as obvious, not many are knowledgeable about the facts behind this phenomenon.

At least eight percent of Americans tweet on a daily basis. Among other things they share links to news, being the sharing of information the third activity by volume of twits on Twitter. A whole 12% of Twitterers share news links on a daily basis, with 55% distributing news links on occasion. This data comes from results of the latest survey by the Pew Internet, covering a wide sample and reflecting a growing trend: media and journalism are now open to the audience and participate actively in the social flow of information.

The debate on the impact of Twitter and Facebook on information is useless. The reality is that this impact increases every day, but not only does it increase, but it mutates in quality as well.

The impact of social media makes those journalists who participate more in the social flow, organically more notorious. In the midst of the mainstream media within which I happen to work, Facebook ranges between 4 and 8% of the income traffic. Twitter is still between 1 and 3%. The difference of users is huge and the effect of the “Like” button in Facebook is now dominant.

In conclusion, if you are a journalist and looking forward to expand your notoriety and influence in media, participation in the social media flow of information will be essential. For agencies and newspapers, the flow of their news into social media should be your number one priority, since the sheer volume of links shared is a game you can’t risk not to play.

Dear reader, how do you think the role of journalists have changed because of the social media revolution?

Photo by wharman’s phot0stream

2 Responses to this post.

  1. Claude's Gravatar

    Posted by Claude on 23.01.11 at 4:59 pm

    This is an excellent article. I think the role of journalists have changed a lot and, as it was said here, it’s wise to stay connected. Being a journalist myself I see this all the time in the field. People that has the most visibility online has the most opportunities trown at them. We should learn how to use social media better !!!

  2. lauraleewalker's Gravatar

    Posted by lauraleewalker on 23.01.11 at 4:59 pm

    Thank you for sharing your opinion concerning the importance for journalists to effectively use social media. Social media is changing the landscape of how we gauge visibility and how we attribute one’s voice of authority and influence/klout relating to journalism.

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