Courtesy of my talented guest blogger Jenn Burton
“The hangover stage is necessary and healthy if social media is to achieve realistic potential for change,” writes Paul Gillin, a contributor for Business 2 Community Insider. This quote struck me as rather profound, given that most media is singing the praises of social networking on Facebook, Twitter, and LinkedIn.
Deep down, I knew he was right, though. I’ve seen it again and again. Business executives begin their endeavors with that sparkle in their eye — laughing, smiling, and talking a mile a minute about everything they’d like to accomplish. Yet, a few months later, they’re feeling uncertain about the value of social media. Is it converting? Why aren’t people interacting? Are their brand messages even being read at all? Is social media worth the time, money and effort?
If you have a social media hangover, don’t worry: you’re not alone. Going forward, keep in mind the following 3 tips for curing your queasiness toward social media…
- As you know from nights of excessive drinking, time and patience are the best cures for hangovers. You won’t have a huge presence overnight. You can’t be everything to everyone. But you can put forth your best effort, using trained and talented professionals, for six months to see what happens. Just as it’s better to drink in the company of trusted friends, it’s better to do your social media networking with trusted professionals who eat, sleep and breathe this stuff.
- Treat the symptoms. Just like Advil, Tums or vitamins might make you feel a little better the next day, so will daily updates, hiring a professional writer, and enlisting the help of a web design expert. These little cures will attack some of the basic problems you may have – a boring webpage, updates that don’t inspire dialogue, or a lack of incentives bringing repeat visitors to your media efforts.
- Treat the cause by planning ahead. After ten drinks, Irish Carbombs sound like a great idea. (They’re not.) So the best way to ensure you don’t get a hangover is to begin the night with a game plan in mind. Get it ingrained in your mind that you won’t go over X amount of drinks and you won’t mix different types of alcohol. In other words, look at the bigger picture. The same rings true for social media. If you’re not aligning your offline marketing strategies with your online strategies in a meaningful way, your willy-nilly approach won’t be impressing anyone.