How do you measure sentiment about a company. Lets use eHarmony, a dating site, as an example. I use HowSociable? to measure sentiment. A wide range of social media sites ‘talk’ about eHarmony. I chose the Twitter Tweets Score comments to evaluate sentiment.
- At work and asked the security guard how’s his nite been and he says “its great…Eharmony found me a date”.
- Doing this long ass questionaire for my new eHarmony account geesh they ask u 5 million questions.
- Love begins Here.
- Stop looking for love on twitter Demaria! Please visit www.eharmony.com.
- Just watched an eHarmony commercial with one of the “actual singles” no surprise people are striking out on that site.
- Congrats to you & your eHarmony hubby & thanks for sharing your success! How long have you been married? Any tips to share?
- Eharmony can suck it.
- Not having luck with eharmony.
- I also met my life partner on eHarmony.
- Does anyone else wanna punch the guy in the eHarmonycommercial square in the neck!?
Based on the above statements, 5 out of 10 of them are positive, indicating mixed feelings about. This is only a sample of statements. Determining sentiments that are statistically significant would involve using a cross section of social media networks and significantly more statements for analysis.
Using Backtype, a social analytics platform that help companies understand their social impact indicates that Eharmony has received 2,184 Tweets. A sample of additional free tracking sources include:
Now I turn to you, my dear reader: what additional tracking services exist across the web?
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