What do other people in the blogosphere have to say about the importance of transparency when engaging in social media marketing? Lets pick Toby Bloomberg’s brain on his posting called Where Does ‘Transparency Fit in The New Social Media Marketing Model? at http://bit.ly/cxhv1p. Toby asserts that transparency is important for “communicating and forming relationships in the world of the social web”.
If you are not involved in this process, the probability of your social media strategies failing, ceteris paribus, increases significantly. As a collective, consumers engaging in social media have proven to have enough reach to out companies that are deceiving them.
When is there appropriate limits to transparency? A company needs to reveal themselves as marketers before engaging their consumers on social media platforms. Beyond that, a policy should be in place for company employees on what should be kept confidential, such as employee files.